Support Animal Welfare in 2018!
“It seems that almost daily, there are reports of major food corporations committing to use only “cage free” eggs, phasing out the use of eggs produced by hens in battery cages from their food supply chains. The impacts will be global and will mean more humane treatment for billions of hens in the coming decades. SeaWorld is ending its captive orca breeding program and will begin to work in a partnership with the HSUS to ramp up its conservation efforts and improve conditions for orcas and their animals in their parks. None of these changes would be happening without an engaged and informed public.”
– Monique Coppola, former Animal Welfare Senior Producer, Public News Service
As the Chinese Year of the Rooster winds down, we invite you to join us in our effort to inform, engage, and mobilize citizens across the United States on climate change, ecosystem degradation, and the incredible need for animal protection. MPI plans to launch the Rooster Report, offering dedicated coverage of this news beat in 2018 with the generous support of you and others across the country with a heart for animals.
Please take a few minutes to find out how you can team up with the Hagedorn Foundation and MPI’s Board of Directors to kick off the 2018 Rooster Report! The Report will reach an audience of millions of people per news story throughout the United States. With your support, MPI’s goal is to raise $20,000 to produce at least 24 news stories on a bi-weekly basis over the course of 2018.
MPI’s mission is to educate and inform the citizenry via public interest media reporting. When citizens are aware and engaged, we experience direct results in policy changes.
Over the past five years, hundreds of voices addressed timely topics, via the Public News Service platform, ranging from the appalling treatment of farm animals and chimpanzees, strange illnesses impacting bat populations, decimation of frogs worldwide, and polluted waters where otters and orcas eke out an existence, reaching a national audience in the millions.
Past animal protection coverage contributed to an exponential rise in public awareness, engagement, and policy change over the last decade. Just a few notable examples:
- Fast-food giant Wendy’s pledged to switch its U.S. and Canadian supply chain to 100 percent cage-free eggs by the year 2020;
- National Institutes of Health (NIH) ending the federal government’s long and controversial history of biomedical research on chimpanzees; and
- A slaughterhouse shut down after animal abuse complaints.
Although media reach and impact can be difficult to monitor, we measure our success with concrete metrics captured across multiple platforms (internet, radio, social media, television, print, etc.). We demonstrate qualitative impact by tracking positive policy changes on the issues we cover.
In the course of our work, we foster relationships within the advocacy community by cultivating proponents as dependable sources, and provide valuable experience for community members to develop and hone strategic communications skills by practicing with journalists they know and trust – thus increasing media competence over time.
“PNS has been invaluable when reporting on agro-animal welfare and we have seen huge positive changes in corporate behavior in the food industry. More recently, the issues we’ve worked on with PNS include alerting the public to a federal program that would protect whales from being killed by speeding boats; the slaughter of rare mountain lions by trophy hunters in Arizona and federal rules related to the treatment of captive whales and dolphins. Without the work of PNS, our organization would not be able to reach an important audience with critical news related to wildlife protection. The attention these media reports garner encourages decision makers who are in positions to bring about positive changes for wildlife. It also alerts PNS’ audience to actions they can take to protect wildlife, a critical function for elected officials and other stakeholders who want to understand their constituents. …. The legacy for this work is a world that is safer for wildlife – and that’s something that benefits not only wildlife and the environment, but our future generations.”
– Anna West, Media Director, The Humane Society of the United States
You may have noticed that issues regarding animal welfare receive scant media attention, requiring visionaries like us, who care about animals, to collaborate on a project with proven results.
We appeal to your sensibilities as a change agent to continue shining the spotlight on the intersection of animal welfare, environmental justice, and climate change. We cannot allow coverage on this urgent beat to remain dark! I encourage you to join us and provide a voice for the voiceless.