Our Work

Media in the Public Interest incubates efficient and effective strategies to help journalists and public interest nonprofits amplify voices of social, economic and environmental justice, leading to positive policy outcomes, and stronger, more influential progressive leaders.

Our goal is to play a meaningful role in leading our country to that future by partnering with nonprofits and foundations to improve the quality and increase the quantity of public interest media. We believe a more informed citizenry is better equipped to participate in our democracy and make educated decisions on matters of public policy.

Our objectives are to 1) midwife the creation of and support the growth of media projects that strengthen communities and report on critical issues that affect people in their daily lives, 2) create opportunities for nonprofits to participate in those media projects, and 3) provide nonprofit organizations with tools to improve their public education efforts through strategic communications trainings.

We partner with many other organizations and foundations to bring trainings across the country, such as “WhyDon’t They Get it? Leading Conversationst that Can Change the World” with Cognitive Strategies and Leadership Smarts. We also have incubated new media projects such as Mainstream Media Project, where we brought the first funding to initiate their expansion into Spanish talk-radio bookings, and partnered with Public News Service because, as a cost-effective, multi-platform dissemination vehicle for independent, progressive and public interest content, it is unmatched in reaching across the political, technical and geographical spectrum.

Through our strategic media trainings with national communications experts and participation in many other media initiative, we build a shared long-term vision with demonstrable public opinion and public policy results. We build alliances with strategic partners and the grassroots movement, and use shared “core” messaging to move the American public and policy debate back to foundational democratic principles.